Page 4 - H43035_Navicent_Health_final

ELEVATE YOUR
Introducing
Atrium Health Navicent
NAVICENT HEALTH, IN collaboration with Charlotte, North
Carolina-based Atrium Health, announced its new brand
identity in late January. The Georgia health system, which
includes the state’s second largest hospital and more than
30 additional facilities, will now be known as Atrium Health
Navicent. The new brand symbolizes the strategic partners’
shared mission to improve health, elevate hope and advance
healing for all.
The Atrium Health Navicent branding rollout comes just two years
after the partners launched their strategic combination. As a result, »
Navicent Health has become a hub for Atrium Health for central and
south Georgia, allowing Atrium Health to expand its world-class
services and economic benefit to the region and beyond. From the
beginning, the partners pledged to improve access to world-class
care, bring the latest and most innovative care options to Georgians, begin to reflect that of its Charlotte partner, including a move
and to focus on care for the whole community—including vulnerable
and underserved populations. Atrium Health has invested capital
4 navicenthealth.org | SPRING 2021
and worked with Atrium Health Navicent clinical experts to enhance
the depth and breadth of services provided to Georgians. Together,
the partners have delivered on their pledge by:
» Providing Georgians access to top experts and advanced
treatments for cancer, heart and pediatric care, among others
» Launching a line of virtual care products—from Virtual Visits to
the Virtual Care Delivery System—to provide Georgians the latest
and most innovative care options
Focusing on programs that help prevent disease and address
social factors that impact health (like food insecurity and
safe, affordable housing) to impact health outside the walls of
healthcare facilities
In the coming weeks, the Georgia health system’s branding will
to the color teal and the “Tree of Life” logo. The Tree of Life is a
graphic representation of the health system’s values and mission,
a symbol of hope and rejuvenation, preservation and regeneration